Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
Starting May 21, 2025, IGA will launch the popular Celebrate Summer Grill Giveaway, where three lucky shoppers will win a new grill of their choosing (valued at $1,000) by entering up to once a day at iga.com. The giveaway runs through July 8, 2025.
This year's Celebrate Summer Grill Giveaway Sweepstakes is sponsored by Coca-Cola Company®, Grab a Boost of Blue®, Glad®, Go Grassfed®, Gold Peak®, Hellman's®, Hidden Valley Ranch®, Kingsford®, Knorr®, Powerade®, smartwater®, vitamin water®, The Hershey Company®, Potatoes USA®, and IGA®.
More Than Just a Sweepstakes
80% of American home owners have a grill or smoker, and the Celebrate Summer Grill Giveaway gives independent grocers the opportunity to recapture shoppers' summer grilling dollars that may otherwise be directed to dining out. With many U.S. consumers increasingly worried that tariffs will lead to higher inflation, they continue to look for ways to reduce spending.
This sweepstakes, paired with an in-store emphasis on grilling, allows IGA retailers to position themselves as key players in fostering memorable culinary experiences while gaining revenue that once flowed into the restaurant industry.
"This is an omni-channel marketing campaign created for our IGA retailers to boost sales," IGA Associate Director of Marketing Megan Drazer said. "We've already planned the strategy and created the content. Now all you need to do is use it."
- Attract shoppers by sharing the content through digital and print advertising and in the National Digital Ad
- Grow sales by fostering the relationship with shoppers through loyalty programs, in-store promotions, and social media
Sweepstake aisle blade available in the Q3 Quarterly Marketing Kit.
Spread the Word
The sweepstakes kicks off May 21, 2025 with promotion on IGA.com, posts on the IGA USA Facebook page, and a feature in the National Digital Ad, which is geo-targeted to IGA communities. While that alone will pull in the impressions, IGA has created social media, web graphics, and a shopper blog so you can share sweepstakes details with your shoppers. Click here for resources.
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