Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
Condiments elicit a surprisingly strong reaction from many people in the U.S. You've likely heard about Chicagoans' distrust of anyone putting ketchup on a hot dog, and ranch has such a fervent following it was featured in a 2011 Saturday Night Live sketch with Melissa McCarthy.
In fact, ranch is so popular that three out of four households have it in the pantry (or refrigerator) and the flavor makes up nearly half of the condiment category's sales (ranch sales are $4 billion of the $9 billion condiment category), according to Rich Prast, team lead for wholesale, military, and natural at Clorox (who owns Hidden Valley Ranch).
So how can independent retailers grow their sales of Hidden Valley Ranch in the category? Watch this interview between Prast and IGA's VP of Business Partnerships Heidi Huff to find out and learn what product innovations are coming out soon.
Stock up on Hidden Valley Ranch SKUs in anticipation for the upcoming National Digital Ad offers and Recipe Club recipes.
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