Chobani’s New High Protein Yogurt & Creamers Fuels Growth in Dairy Category

Independent grocers know that shoppers’ tastes evolve quickly, and staying ahead means carrying products that meet today’s wellness-driven lifestyles. Chobani is delivering with two exciting launches: Chobani High Protein Yogurt and Chobani Creamers.

Chobani High Protein Yogurt: Meeting the GLP-1 Moment

The rise of GLP-1 medications for weight loss and management is reshaping the grocery basket. A Cornell University study found that Americans on GLP-1s are shifting away from indulgent, processed foods and gravitating toward fresh, portable, protein-rich products. Yogurt is emerging as a key winner in this health journey.

That makes Chobani’s High Protein Yogurt launch perfectly timed. Nearly one-third of U.S. consumers now cite “high protein” as the most important attribute in yogurt products.

How independents can win:

Category Growth: High protein yogurt is growing 3.5x its fair share in the category, with Chobani cups performing 2.1x better when merchandised near other Chobani items.
Nutrition Callouts: Chobani’s high protein line delivers 15g, 20g, or 30g of protein per serving, 0g added sugar, lactose-free options, and an excellent source of Vitamin B12 to unlock energy.
Formats & Suggested Price Points:
- 20g High Protein Cups (6.7oz) – $1.79 EDLP
- 20g High Protein Cup 4pk – $6.79 EDLP
- 32oz High Protein Multi-serve – $6.49 or less EDLP
- High Protein Drinks (7oz, 10oz, 14oz; 15g–30g) ranging $1.99–$3.79 EDLP

For grocers, building a dedicated High Protein block, grouping yogurt cups and drinks together, is a proven strategy to drive sales and shopper satisfaction.

The above planogram includes a dedicated High Protein block. Note that Chobani 20g cups performed 2.1x better when closest to the Chobani block.

Chobani Creamers: Driving Coffee Category Growth

Coffee creamers are one of the most dynamic categories in dairy, and Chobani is helping fuel that momentum. Dairy creamers already lead category growth and are projected to capture an even greater share through 2027, with an 80% contribution to total category growth.

Why Chobani Creamers Win

Flavor Innovation: New indulgent flavors like Cookie Dough, Cinnamon Coffee Cake, and White Chocolate Mocha attract new buyers and expand household penetration.
Consumer Shifts: With 70% of oil-based creamer consumers mistaking their purchase for dairy, Chobani’s clean-label dairy options are well-positioned to capture switching dollars.
Growth Trends: The coffee creamer category is expected to grow at a 7% CAGR (2024–27), with dairy creamers leading the way.

Chobani Creamers give independents a way to capture coffee lovers looking for both flavor variety and real dairy credentials.

The above planogram demonstrates Chobani's recommended segment blocking, leading with familiar creamer (Oil) into clean creamers, including dairy, plant, and barista.

Upcoming National Digital Ad Support

To help IGA retailers succeed, Chobani is backing these launches with strong promotional support, including national digital ad campaigns through the end of the year. These campaigns are designed to drive trial and repeat purchases, creating a timely opportunity for retailers to capture attention in the dairy aisle. Check with your wholesaler for qualifying offers.

The rise of protein-forward products and the popularity of better-for-you creamers show that consumers are redefining what they want from dairy. By stocking Chobani’s new High Protein Yogurt and Creamers—and leveraging the national digital ad promotions—IGA retailers can: