The opportunity created for meal solution products in the last year due to the pandemic has had a huge impact on retailers and CPG manufacturers. As consumers sheltered at home, they stocked up on food and other essentials and shopped online more, which led CPG manufacturers to work with retailers to win the trip, according to PricewaterhouseCoopers.
"We're seeing customers reach into their pantry or their freezer or fridge to create meals as opposed to grabbing their phone and calling it in to a restaurant, which has created a great opportunity for all of us," says Idahoan Vice President of Retail Sales Glen Walter.
Watch Walter and IGA Vice President of Business Partnerships Heidi Huff share category insights about the packaged potato category, which is up 30 percent in the last year and is outpacing center store, in the video below.
Key insights include:
- Nearly half of U.S. households have packaged potatoes in their pantries
- How Idahoan is helping young shoppers rethink packaged potatoes
- How to optimize assortment using Idahoan's resources
- Using secondary displays during high-volume seasons
- Which SKUs are top sellers
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