Just Released: Garden Veggie Flavor Burst Tortilla Chips

Tortilla chips are a $9.3 billion market, growing over 19% per year — nearly as large a market as potato chips. With the growing market comes an opportunity for the better-for-you tortilla chip, a segment that is underdeveloped. 

Enter Garden Veggie Flavor Burst Tortilla Chips, the first kid-loved, parent-approved flavored tortilla chips. Bursting with flavor and veggies, there's nothing artificial, which appeals to healthy, on-the-go parents who want to give their kids fun, clean snacks that are healthier than existing options. 

This new line features corn and veggie tortilla chips in three distinct veggie colors: orange, red, and green. Made from non-GMO corn and vegetables, with no artificial flavors, colors, MSG, or preservatives, the chips are available in consumers' favorite flavors: nacho cheese and zesty ranch.

Available in three sizes: 10oz, 6oz, and 2oz

Ready to order? Contact your licensed distribution center.

Merchandising Tactics

Hain Celestial, the manufacturers of Garden Veggie Straws and Garden Veggie Flavor Burst Tortilla Chips, are experts in the better-for-you snack category. Based on their research, they recommend retailers organize their snack aisles by product type (tortilla, puffed, potato, popcorn). 

Households with kids love Garden Veggie Snacks, so retailers can use the brand as a signpost for better-for-you snacks. From there, merchandise the Flavor Burst Tortilla Chips next to Garden Veggie Straws on the side closest to Tortilla Chips.

Place Garden Veggie Snack products with the puff snacks, tortilla chips, and variety packs.

This merchandising orientation provides:

1. Consumer preferred aisle flow
2. Helps healthy-on-the-go families find Garden Veggie Straws
3. Allows Garden Veggie Tortilla Chips to source space from duplicative tortilla chip segment