Make the Most of Budweiser's Labor Day Digital Offer

Sep 1, 2021


Proud to Serve Those Who Serve

Celebrate Labor Day with Budweiser Patriotic Cans!

The King of Beers is celebrating Labor Day by proudly donating $1 to Folds of Honor for every case of patriotic cans sold.  

Folds of Honor seeks to provide annual educational scholarships to military families of those who have been killed or disabled while on active duty. The scholarships help support private school tuition or tutoring for children K-12, as well as higher education assistance for spouses and children.

During the two weeks leading to Labor Day in 2020, Budweiser was the 7th-best-selling beer brand, experiencing a +12.2 percent lift during those two weeks.*


Save up to $7 on the purchase of any (2) Budweiser family 12-pack or (1) Budweiser 18-pack or larger and any fresh meat!

Why Bud & Meat?

Baskets increase an average of 34 percent when Bud and meat are purchased together vs. alone—an average basket ring of $106.79!**

Within the meat category, Budweiser has the highest purchase index with fresh burgers and patties, appearing in the same basket in about 27 percent of the time, out of all meat & Bud purchases.**

Budweiser-Cold Buds

Share the video below with shoppers on your social media pages to encourage Budweiser sales this Labor Day weekend.

Questions? Contact Anheuser-Busch Red Oval Representative Holly Stauder.

*source: IRI Total US Grocery 2 Weeks Ending 9-6-20
**source: Numerator Total US Grocery 2020
Enjoy responsibly. ©2021 Anheuser Busch

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