Make Winter Amazing with Watermelon

Watermelon is a year-round favorite among shoppers. Research indicates that 3 out of 4 watermelon users seek new information, and many are open to discovering new ways to enjoy watermelon.*

Here are just some of the ways consumers can enjoy watermelon in winter:

• Keep watermelon chunks in a container outside for instant watermelon ice cubes.
• Use watermelon rind for your snowman’s smile.
• Pack watermelon as a snack while you’re out snowmobiling, ice fishing or building a snow fort.
• After all your winter activities, get refreshed with watermelon juice.

The Wintermelon Toolkit helps you connect with consumers through seasonal, inspiring, and easy-to-use assets.

Access the toolkit here, which includes:

• Digital and social media graphics
• Video and photo assets
• Seasonal recipes and usage ideas

Celebrating the 2025 Retail Merchandising Contest Winners

The National Watermelon Promotion Board (NWPB) recently named the winners of its 17th Annual Watermelon Retail Merchandising Contest, recognizing retailers for creative, high-impact promotions that highlighted watermelon's health benefits, value, and versatility.

A special congratulations to IGA member KJ's Market in Hephzibah, Georgia on their third place win! See the winning displays, including KJ's Market's, here.

Use the winning displays as inspiration to highlight watermelon's health benefits, value, and versatility in your stores to keep shoppers engaged all winter long.

*Source: NWPB 2023 Watermelon A & U Research Study and Marketing Guide