New REESE’S® Caramel & Lava Big Cups Now Available

Independent grocers have a sweet opportunity to drive excitement and sales with two new indulgent offerings from Red Oval Partner REESE’S®: the REESE’S® Lava Big Cup and the REESE’S Caramel Big Cup. These premium innovations tap into consumer demand for more decadent snacking experiences while building on the trusted REESE’S® name your shoppers already love. Read on to learn more about these products in time for a National Digital Ad offer running August 13-26, 2025.

The REESE’S® Lava Big Cup stands out with its dessert-inspired, chocolate lava center that delivers a unique textural contrast and a satisfyingly rich mouthfeel. It's more than just a peanut butter cup — it’s an ultra-indulgent moment for consumers seeking premium candy experiences. With national advertising and merchandising support, this item is positioned to draw attention and drive impulse purchases.

Why should independent grocers get excited?

Proven Demand: The REESE’S® Lava Big Cup underwent robust concept and product testing, proving that this elevated twist on a classic has huge potential for sales.

Trusted Brand Power: Shoppers recognize and trust REESE’S®, and new formats like Lava and Caramel Big Cups give them even more of what they love: bigger flavor, bigger experience, and bigger value.

Increased Basket Size: These indulgent snacks are perfect for placement near checkout or in seasonal displays, where they can increase impulse buys and average basket size.

Key Details

• UPC: Lava – 34000 95340 | Caramel – 34000 25010
• National Digital Ad Offer: August 13-26, 2025 | $0.50 off 2 REESE’S Big Cup Chocolate Lava, $0.50 off 2 REESE’S with Caramel Big Cup
• In Market Now – Available to order through your wholesaler and already shipping to stores

Stock your shelves now with REESE’S Caramel and Lava Big Cups and satisfy your shoppers' craving for something new, exciting, and indulgent—straight from a brand they already crave.