Support The Purple Leash Project With New Signage

Sep 19, 2023

One in three women and one in four men experience some form of domestic abuse in their lifetimes, but only 17% of domestic violence shelters accept pets. In addition, over 70% of women in domestic violence shelters report their abuser threatened, injured, or killed a pet as a means of control. As a result, 48% of domestic abuse survivors delay leaving because they can’t take their pets with them.

The Purple Leash Project wants to change that by helping to make pet-friendly domestic violence shelters more accessible nationwide. By expanding the number of such shelters, survivors of domestic violence and their pets can find safety, support, and healing together.

Nestlé Purina PetCare is launching a fall campaign to raise awareness of the Purple Leash Project and solicit donations for the cause. As part of the campaign, the Independent Grocers Alliance has created two signs for grocers to use in their pet aisle that encourage shoppers to support the cause: an aisle blade and stanchion sign.


Stanchion sign for The Purple Leash Project.

There are three ways to procure these signs to support the fall campaign:

  1. Download the Purple Leash Project signage to print at your favorite printer and display in store.
  2. Order the Purple Leash Project signage from Red Oval Partner DG Graphics.
  3. Take the opportunity to update all of your pet aisle signage with the Happy Healthy Pet sign kit, which includes two complimentary Purple Leash Project signs.

"This initiative aligns with our commitment to providing exceptional experiences for shoppers and their beloved pets," said Ashley Page, VP of marketing and public affairs at IGA. "Through the partnership, we hope to empower retailers with the tools and resources they need to create pet-friendly environments while supporting important causes like the Purple Leash Project."

Ready to enhance the shopping experience for your pet owners and boost sales in the pet category? Order your Happy Healthy Pets sign kit today to revamp your pet aisle into an experience that would make tails wag (if they were allowed in store).

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