Brighter Breakfasts With Quaker Fruit Fusion

With an estimated 90% of consumers seeking functional benefits from their food, Quaker Oats' latest product innovation, Fruit Fusion Instant Oatmeal, is a good bet for retailers looking to improve the productivity of the hot cereal section, especially in time for colder weather. The new line features real fruit pieces, no colors from artificial sources, and is a good source of select vitamins (see each flavor's package for details) for a bright morning.

We spoke with Red Oval Partner The Quaker Oats Company about their new Fruit Fusion Instant Oatmeal and how independent grocers can best merchandise the products.

Who is the ideal shopper for Quaker Fruit Fusion products?

Young families and young adults cohorts* show strong preference for this product line thanks to the inclusion of real fruit pieces, a variety of benefits (see each flavor’s package for details), and the ease of preparation.

What shopper trends do you see with the Fruit Fusion shopper?

Most purchases are basket-building or come from shoppers who are new to the category*. This means Quaker Fruit Fusion is a great way to attract shoppers to the hot cereal aisle. Additionally, consumers have expressed a strong interest in an initial purchase to try the product, which may lead to long-term purchase intent.

What is the best way to merchandise Fruit Fusion products?

We recommend an end cap featuring Quaker Fruit Fusion to welcome shoppers to your hot cereal aisle, like the one pictured below. Not only does it pique interest in the new product, but can also attract shoppers to the hot cereal aisle due to the new product’s bold and vibrant packaging.

Grocers can also place a POP display in the cereal aisle to highlight the product. Contact your wholesaler to order the POP display.