Just in time for everyone's favorite tailgating season, IGA is partnering with Coca-Cola once again to host a national brand awareness campaign, the IGA & Coca-Cola Tailgating Grill Giveaway! Starting Thursday, September 1, shoppers can enter the sweepstakes, where one lucky shopper will win a new grill valued at $700 and 12 additional shoppers will win a Coca-Cola Yeti cooler, by incorporating the hashtag #IGAGrillGiveaway in a post on Facebook, Instagram, or Twitter.
Looking for digital graphics to promote the giveaway?
Download IGA branded graphics here and download non-branded graphics here.
More Than Just a Sweepstakes
In addition to celebrating the kick-off of football season, the online sweepstakes — which begins in two weeks and runs until September 30 — is designed to raise awareness of IGA's shopper-facing social media channels, where we publish information on the National Digital Ad, meal solutions, inspiring recipes, seasonal shopping tips, and Red Oval promotions—all of which tie into the in-store, quarterly marketing sign kit to create a full omni-channel experience for your shoppers.
This sweepstakes, like others IGA has developed, is an omni-channel marketing campaign created for retailers to boost sales. We've already planned the strategy, worked with our partners at Coca-Cola, and created the content. Now all you need to do is:
- Attract shoppers by sharing the content through digital and print advertising and in the National Digital Ad
- Grow sales by fostering the relationship with shoppers through loyalty programs, in-store promotions, and social media
To help further the message, we have once again enlisted the help of IGA influencer, Leela Atchison of Lex Eat. She lives in an IGA community, often shops in an IGA store, and has a well-established blog with a huge following that reaches far beyond her immediate community.
Leela's Coca-Cola Candied Bacon recipe from last year was such a hit that we have partnered with her again to create an original tailgate-inspired recipe, and write about why she loves shopping at an IGA store — all while promoting the IGA and Coca-Cola Tailgating Sweepstakes. Lex Eat will also publish her blog on her own social media channels for her nearly 20,000 followers. And IGA will amplify her content by sharing it across our media network, including Facebook, Pinterest, Instagram, YouTube and the National Digital Ad.
Spread the Word
The sweepstakes kicks off Thursday, September 1 with promotion on IGA.com, posts on the IGA USA Facebook page, and a feature in the National Digital Ad, which is geo-targeted to IGA communities. While that alone will certainly pull in the impressions, IGA has created social media and web graphics for both branded and non-branded stores so you can share sweepstakes details and influencer content directly with your shoppers.
Download IGA branded graphics here.
Download non-branded graphics here.
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