Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
Please do not participate in a Facebook scam about a $100 voucher. Facebook is working to have it removed.
Why is gum—a $2.3 billion category—so important to independent retailers? IGA's Vice President of Business Partnerships Heidi Huff spoke to Red Oval Partner Mars Wrigley's Category Leadership Manager Kim Hermann and Customer Business Lead Rachel Grua to find out.
Watch the video to learn how the category has been impacted by the changing shopper behaviors and learn how to build basket size moving out of the pandemic as shoppers start to get out and gather more, with tips such as:
Plus, get a first look at their newest commercial (at the 12:36 mark), which offers a smart and funny take on the end of the pandemic and the role gum will play.
8745 West Higgins Rd. Ste 210
Chicago, IL 60631
Phone: (773) 693-4520
Fax: (773) 693-4533
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