SC Johnson Introduces FamilyGuard

SC Johnson just launched a new brand of disinfectant sprays and cleaners: FamilyGuard™! Independent retailers can get in on the promising category, as the household cleaners market value worldwide is projected to reach $46.9 billion in 2026. SC Johnson is also excited to announce that FamilyGuard has won Consumer Survey’s Product of the Year for 2023! This survey is the largest consumer-voted award for product innovation, and winners of this award see an average +38% increase in average sales performance – so make sure you are getting your piece of this category-driving launch!

FamilyGuard™ Brand Disinfectant Spray can be used on 100+ surfaces*, including where kids and pets play. It's safe for use on hard and soft surfaces including: alarm clocks, baby carriers, baby changing tables, bedding, bike handles, cabinets, campers, car console, diaper pails, doorknob, fabric shoes, faucets, dog beds, foot stool, golf clubs, keyboards and more! 

Independent retailers can capture the attention of customers in this category in which nearly 8 in 10 Americans report spring cleaning at least once a year. Here's how SC Johnson can help:

1. Advertising support 

SC Johnson has committed immense financial support to national advertising and promotional support. Such channels for promotion include TV, Instagram, Facebook, TikTok, Spotify, Hulu, YouTube and many more. Independents can piggyback on SC Johnson's investment by sharing their FamilyGuard™ content on social media, reminding shoppers that the brand is available at their local IGA store. Retailers can keep an eye out for FamilyGuard offers in the National Digital Ad, and within various promotions through your licensed distribution center.

2. Merchandising Displays

Don't let this new brand get lost in a sea of cleaning products. Show off your selection with a shipper in high foot traffic areas. This merchandising tactic will also boost impulse purchases, which can ultimately lead to brand loyalty. 

3. Offer a range of sizes

FamilyGuard™ is currently offering 4 SKUs and 2 display vehicles – a 22ct sidekick and 72ct quarter pallet. There are two fragrances (Citrus and Fresh) with two forms for each fragrance (trigger and aerosol). See the UPCs listed below and order directly from your Licensed Distribution Center. The Citrus trigger and aerosol are being prioritized in the Food class of trade, so please ensure you prioritize those items within your sets!