Five Quick Tips for Marketing Watermelon

What screams summer more than watermelon? This fruit is popular for good reason: a 2-cup serving of juicy diced bites is not only perfect for hydration but is also bursting with vitamin C. With 71% of watermelon purchased in the grocery store, independent grocers can use these five quick tips from the National Watermelon Promotion Board (NWPB) to establish their store as the spot to get the best watermelon this summer.

Make the Most of Displays.
Colorful bins and large displays grab attention and grab sales. Educate shoppers on selection, nutrition and more with point-of-sale materials.
Display Whole & Cut Watermelon Side by Side.
This creates great eye appeal and can increase sales of both.
Get the Word Out – Watermelon is Delicious and Nutritious.
Consumer research suggests that customers would purchase watermelon if they knew it was healthy and nutritious for them. Include nutrition information wherever you can – on signs and displays, in newsletters and ads or even on social media!
The Entire Watermelon is Edible.
According to our consumer research, a top barrier to purchasing watermelon cited “too big/convenient,” which spotlights the need to educate on all the ways to use watermelon in recipes utilizing the flesh, juice and the rind, as well as incorporating fresh cuts and mini watermelon to maximize convenience.
Give Customers What They Crave All Year Long.
Watermelon delivers year-round sales, even in cold climates. Keeping the fruit top of mind year-round is another key ingredient to increasing demand for watermelon. During the import season, there is a push for fresh-cut in order to keep the product front of mind. While it is understandable that there will not necessarily be bins of whole watermelon to showcase, it is still a great hydrator, nutritious, wonderful in seasonal recipes during import season, and still a great snack on the go as fresh-cut or juice.